About Us
The Leading Company for Dead Sea Minerals and Beyond
All About Numeira Mixed Salts & Mud Company
Established in 1997 under the Arab Potash Company (APC) as the only company with exclusive rights to extract, utilize and distribute Dead Sea mineral-rich raw materials from the Jordanian side, Numeira Mixed Salts & Mud Company is the leading provider of 100% natural Dead Sea Bath Salt, mud and brine found at the lowest point on earth, the Dead Sea.
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For the past 23 years, we have worked to serve countries in Europe, North America, Asia-Pacific, and the MENA region, with a mission to produce, innovate, and supply high quality Dead Sea raw materials, while maintaining customer satisfaction, stakeholder value, and a sustainable environment.
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With our headquarters and primary facilities based in Jordan, we serve local and international markets, with the capacity to produce 20,000 tons of Dead Sea Bath Salt, 5,000 tons of mud, and unlimited tons of brine every year, aiming to connect the world with the miraculous healing powers of the Dead Sea.
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Dead Sea products are 100% natural and unrefined to ensure it retains maximum mineral content for efficacy. Numeira has gone above and beyond clients’ expectations for quality and safety assurance, in terms of Documents regarding the various testing we have carried out on the Dead Sea Bath Salts and Mud and Brine, all independent tests confirm that our Dead Sea products are vegan and comply with REACH and other International Regulations on quality, purity and safety assessment.
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The company obtained the GMP certificate through the Jordan Food and Drug Association, in addition to, Halal certificates from international renowned agencies which verify that the ingredients of Dead Sea materials and production process at Numeira comply with the highest standards, as well as SDS safety and efficacy compliance by the world’s largest and most recognized regulatory and consulting bodies NEXREG and CE.way. Numeira’s Dead Sea products are also PETA-declared verifying that our products are vegan and do not contain any animal materials.
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The Leading Company for Dead Sea Minerals and Beyond
Our Unwavering Values
In order to maintain our consistent stellar performance, we operate on our core values of:
Excellence : We hold high standards for every aspect of our work to fulfil our promise of providing high quality Dead Sea raw materials.
Accountability : We honor our commitments to meet the prescribed time and high quality when delivering our products.
Transparency : Our authenticity, transparency and open communication channels have helped us gain the trust of our customers, partners and stakeholders.
Sustainability : We are committed to exercising our responsibility towards preserving the natural resources we use and protecting their surrounding environment.
Innovation : We continuously implement innovative design-thinking in streamlining our operations to remain the leaders in what we do.
Cost-Consciousness : Whilst embracing value creation on an ongoing basis, we maintain cost effectiveness at all layers of our organization, reflected as value-for-money to our customers.
Safety : We apply and abide by stringent health and safety measures throughout our operations, to ensure the uncompromisable wellness of our staff and customers.
Our Commitment to Nature
Natural Quality that does not Compromise the Environment:
All of Numeira’s raw materials are processed without the use of chemical additives to guarantee pure and natural end products. In addition to our business philosophy of making premium Dead Sea raw materials accessible to the world, we pay particular attention to the environmental impact of our operations. Hence, we abide by all environmental laws and regulations to ensure our minimal ecological footprint and to preserve the sanctity of the Dead Sea.
Our Inspiration
Bearing the traces of a multitude of civilizations across history, the ancient land of the young Hashemite Kingdom of Jordan offers a landscape of wonder, beauty and variety.
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